It's time to think globally and drink locally. While the bottled water industry chunters on about ‘volcanicity' and glacial purity, the rest of the world is literally dying of thirst.
Discerning dachsund's have PetRefresh and thirsty millionaires can sip Bling H2O, but more than a billion people lack access to safe drinking water - and that number is expected to quadruple by 2050. Water tables are retreating, and wells are drying up. More than a quarter of the world's population rely on groundwater for drinking, but stocks are being used up faster than they are being replaced. Here are some nasty facts:
- 1.1 billion people live without clean drinking water.
- Dirty water kills 1.8 million people a year. Ninety percent of these are children (that's 3,900 dying every day).
- Poor people living in poor areas often pay five to 10 times more for per liter of water than wealthy people living in the same city.
- The average individual in the developed world uses 100 to 176 gallons of water at home each day, compared with the average family in the developing world, which uses about 5 gallons.
Tap's thirsty for change and there's lots of refreshing solutions out there. So don't be shy, Tap into action.
