Every year, Britons quench their thirst, empty their wallets, and discard 3 billion empty water bottles, filling landfills with plastic. Tap is taking on the bottled water industry and asking people to enjoy tap water instead. It's refreshing, clean and free - and doesn't muck up the planet.
Our products promote sustainable, smart living, with bottles, jugs, glasses and everything else you need to enjoy tap water
Our business is carbon neutral, environmentally sensitive, ethically driven and as wholesome as a cup of strawberries.
Our profits fund water projects in the developing world, showing that you can quench your thirst and do good at the same time.
Our ambition is to create a campaigning brand that gets people to re-think bottled water.
(We have a secret Operational Directive as well, but you don't need to know about that just yet.)
